WITH A HOODIE.
IT STARTED WITH
A FEELING.
Not because a hoodie needed to exist. Because a feeling did — one most days don't give you enough of.
Joy. Calm. Arrival. Comfort. Everything SOFTS makes starts there, long before it starts with fabric.
So we built it ourselves. No investors, no brand deals. Just a kid from Switzerland chasing a feeling he couldn't find anywhere else, and a lot of patience.
MADE IN
EUROPE.
We spent months testing fabrics, weights, and fits — not for a spec sheet, but for a feeling. The result: a 460 GSM heavyweight cotton-fleece with a double-layered hood, boxy fit, and ribbed cuffs that hold their shape.
Every stitch is intentional, so the piece disappears into you instead of the other way around. This is what comfort actually feels like.
INTENTIONAL.
YOURS.
SOFTS is not a trend. It's a feeling we kept chasing until we could package it. We believe in owning fewer things that actually feel like home — pieces that last years, not seasons.
The logo is small on purpose. The label is clean on purpose. We design so you feel more like yourself, not like someone else.
